You hear others talk about inbound marketing but at this point, you aren’t quite sure where you stand on it. Most will agree that video seems to be an excellent tool to help get new leads and then to connect with those new leads, eventually transforming them into happy customers. But most marketers would also agree that doing marketing video is completely different than any other marketing technique.

If you are afraid to explore marketing videos, you aren’t alone. Most of us find ourselves so scared to death after hearing others describe it as ‘tough’ or ‘too hard for beginners.’ We’re here to tell you and convince you that those are nothing but mere fallacies and that you just like anyone who has created a video before you can do this. There’s a lot of negative talk around the marketing video, but think about this; if your competition can keep you away from doing, successful videos it’s better for them. The solution is to make it sound like videos are very difficult to do and they are not!

Contrary to what you might have been told, you do not need expensive camera equipment and you do not need expensive editing software to create a video that works. Your video also does not have to consume all of your time nor does it have to be difficult to make. Those are all myths and fallacies that are floating around the internet. 

So start right now – get out your webcam, make sure you have a decent mike, and start to create an online marketing video. You can make it short – that’s okay because your viewer’s attention spans are short. A video is super easy for your viewers to digest and ‘get.’ It allows you to create a personal message where your visitors can see who you actually are, get a feel for your personality, recognize that you are genuine, and begin to build trust. Video has the ability to connect with emotions and that means they are much more likely to share your message with the people they know. 

It is time to lose your fears, forget what you have read and just go for it. What is it you have been thinking about creating a video on? Start with a topic, create a solid plan, decide what you want to say and how you want to say it, and then go for it! After the first video, you’ll wonder why you didn’t take advantage of this powerful marketing tool earlier.